DESIGN PHILADELPHIA (OLD CITY WINDOW DESIGN EXHIBIT & CONTEST)

Hey there fellow design addicts,

I know that I usually do Type Tuesdays this time every week, but this week I'm going to tell you about a cool project that I did this past weekend. On late Thursday afternoon, I was talking to Stefan Sklaroff, he's my contact person, and Showroom Manager for a new client of mine, Hollandia International, and he asked if I'd design their front window for the Old City Windows Design Exhibit & Contest.

The contest is part of DesignPhiladelphia, what's DesignPhiladelphia you ask, well, it's a series of events that celebrate, as their website puts it, every damned kind of design you can think of! It is completely AWESOME!, and if you live in Philly, you should check it out! O.K. back to the story, ya see, the past two designers that Hollandia was assigned by the Old City Business Collective, backed out on them at the last minute. Stefan, knowing that I was reliable, asked if I could come up with something quickly. The project was unpaid except for the money supplied by Hollandia, for supplies. It sounded like a lot of fun, so I said yes right away. 

But here's the tricky part, we were already a week behind the other stores, and I had to have it done by the end of the weekend. So I had to come up with a concept, and have it installed by Sunday at the latest. We talked for a few minutes about the windows and showroom space, and I knew right away what I had in mind. I went back to my home studio and got to work. I had the concept down and would go over it with him on Friday morning to see if he liked it. Luckily, he really loved the concept, and I could get started on the design and production. I want to send a special shout out to my homeboys Troy and Dave. Troy, dude, without your help this weekend, I would have never got the thing installed! And Dave, thanks again for the use of your saw, and for cutting the wood! I also want to thank Stefan, and Hollandia for letting me help them with this fun event! Hope everyone enjoys this weeks post!

DESIGN PHILADELPHIA
(OLD CITY WINDOW DESIGN EXHIBIT & CONTEST)

HOLLANDIA WINDOW CONCEPT & PROCESS
“THE HOME OF TOMORROW TODAY!”
-> TRUE ROMANCE
-> SPACE-AGE BACHELOR PAD
-> STORE SHOW ROOM

 *INSPIRATION:

VIEW-MASTER TOY

 

1939 NEW YORK WORLD’S FAIR

POP ART- RICHARD HAMILTON’S:
“JUST WHAT IS IT THAT MAKES TODAY’S HOME SO DIFFERENT, SO APPEALING?”

COMMERCIAL ADVERTISING ART OF THE 40’S & 50’S

Project Concept & Process:

1.)

2.)

3.) Each collage was made in Photoshop

Collage 1: Space-Age Bachelor Pad

Collage 2: True Romance

4.) Then each layer was separated, printed at 100 % on clear acetate and stepped one behind the other inside the light box to create the illusion of looking into a View-Master Toy.

Again, this was a really fun project to work on, and I hope you enjoyed viewing the process!

To see it all in action, come on down to Old City at Hollandia International's store located at 149 N. 3rd Street, Philadelphia, PA 19106.

P.S. Look for the poster in the window with the code on it, and vote for my design by texting my Entry # 3232 to 215-259-VOTE! ;-) 

Thanks!

For more info on how to hire me as a graphic designer, check out my website:
www.gusdesign.com

For more info on DesignPhiladelphia go to:
www.designphiladelphia.wordpress.com

For really cool beds, check out the Hollandia International website:
www.hollandiainternational.com